"Statistics can be made to prove anything - even the truth."  -  Author Unknown

GENERAL eMARKETING STATISTICS

 It's estimated that as many as 1.3 billion people around the world utilize the internet, of which 238 million reside in the United States.

Over 147 million people in the U.S. use email almost every day. - eMarketer (2006)

Most common screen resolution is 1024 X 768. - OneStat.com (April 2007)

Fewer than 50 percent of marketers create emails that render appropriately. - Email Experience Council, Jan 2007

26.6% of online customers use preview panes (instead of look at your whole email). - MarketingSherpa (2007)

64% of people who are offered preview panes start using them as their default. - MarketingSherpa (2007)

69% of at-work email users usually view emails in their preview panes. - MarketingSherpa (2007)

64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices. - MarketingSherpa, in partnership with SurveySampling (2007)

Fewer than 50 percent of marketers create emails that render appropriately. - Email Experience Council (Jan 2007)

One in five emails are invisible and ineffective due to blocked images. - Email Experience Council (Jan 2007)

60% admit to checking their "personal email at work an average of three times a day." - AOL (2007)

83.2% of marketers surveyed chose email marketing as the most important advertising mediums they will use in 2007. - Datran Media Research, "The 2007 Email Marketing
Survey: Looking Forward" (2007)